Only 4% of UK marketers surveyed say behavioural data is key to ad effectiveness: study
· Over three-quarters (76%) of UK marketers believe either context…
Shannon Nunn Named CEO of LePub New York
Nunn to lead LePub’s U.S. operation from its New York…
LITTLE BIG ENGINE AND WISE PUT “ALPHA AUNTIE” IN CHARGE
Campaign Built on a Shared Family Dynamic Targets Filipino and…
Curiosity Boosts Creative, Strategic Firepower with Two Martin Agency Veterans
Andrew Bailey joins as Group Creative Director and Stuart Hayhurst…
LEWIS MOBERLY CREATES NEW BRAND WORLD FOR BIOTIFUL’S NEXT PHASE OF GROWTH
The agency evolves the kefir pioneer for its next stage…
Dr. Oetker Ristorante has renewed its Radio Times Book Club partnership for a second year, after the debut campaign boosted brand favourability by 27%
Best-selling author Dawn O’Porter joins as ambassador for year two,…
Heineken Taps GumGum’s Attentive Lift Tool in Double Campaign Flagship
GumGum uses innovative new solution to create the perfect match between Heineken and its consumers, enhancing audience outcomes across two leading…
Plot Launches Creator Intelligence to Transform How Brands Source Creators by Analyzing Their Video Content
New AI-powered technology analyses social video to help brands discover and deeply vet creators based on their actual content, behaviours and…
Only 4% of UK marketers surveyed say behavioural data is key to ad effectiveness: study
· Over three-quarters (76%) of UK marketers believe either context…
LITTLE BIG ENGINE AND WISE PUT “ALPHA AUNTIE” IN CHARGE
Campaign Built on a Shared Family Dynamic Targets Filipino and…
Dr. Oetker Ristorante has renewed its Radio Times Book Club partnership for a second year, after the debut campaign boosted brand favourability by 27%
Best-selling author Dawn O’Porter joins as ambassador for year two,…
BRAY & CO. CONVERTS ONLINE COMPLAINTS ABOUT CABLE PROVIDERS INTO UGC ANTHEM FOR FIDIUM FIBER INTERNET
Clever Social Media Effort Taps Into Popular #texttosongs Trend To…
